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Using Twitter to Drive Sales?

| Posted in Business |

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While reading the news this morning I came across this article by Sarah Milstein describing how two companies have used Twitter to increase sales.  One of them was Dell, who has claimed to have made over a million in revenue due to Twitter.  The second company was Namecheap, a domain registrar.  They used Twitter as a base for contests and promotions and also claimed to have good success.

Do you know of any other companies using Twitter to market their business or services?

Smashing Magazine: Harsh Truths of Corporate Websites

| Posted in Business |

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Paul Boag at Smashing Magazine has a great article today on some of the major mistakes that corporations make when it comes to their websites.  He brings up some fantastic points that many of us have seen time and time again while working in this industry.  It's worth a read!

I agree 100% with his first point, that corporations need a separate division for the website.  How many times have you seen someone in general IT or in marketing try to guide a web project when they have no experience in such things?  In most cases it leads to disaster.